Fred’s Advice for the Tape Industry Going Forward: Given that tape technology is in the best shape since its inception in 1952, and that most of the advancements go unnoticed, I would say the tape industry needs to promote itself much more effectively than in the past. New tape products often appear without any public announcement forcing end users to dig through websites to per-chance discover what’s going on. Too many have checked out of the tape industry remembering the older format issues, but today’s tape is nothing like that of the past. Given the significant advancements tape has made, tape growth should be much higher.